Know your customers by a single unique identifier that never changes, regardless of where or how they interact with your business.


Health Cards

Enrollment IDs

Patient Safety IDs


Account ID access all products (banking, loans, credit)

Social Services
& Government

Case IDs

Voter Cards

Citizen IDs


Loyalty Program IDs

Multi-brand Accounts

A permanent lifetime identifier to compliment the best in class entity management of IBM MDM Standard Edition.

Enterprise IDs

Owned by MDM

Challenging to Propagate

Change over time

Complex change tracking

generic people icons in a circle all facing another person icon

Persisted IDs

Adhere to business policies

Always unique

Never change

Long term traceability

Persisted:ID + Enterprise IDs give you the best of both worlds for integration and traceability of your most valued data assets.

Propagate and share meaningful IDs with systems and customers with confidence.

Persisted:ID complements IBM Infosphere MDM – the most proven
and trusted registry platform in the industry for over 20 years.

Automatically generate new IDs using your business rules and coding systems.

Authorized user portal to review and make decisions on exceptions or special scenarios or to review identifier history.

Runs alongside, MDM asynchronously; does not impact entity management performance or linkage sets.


Contact for an overview and benefits analysis specific to your business goals.

white arrow