Hotels & Hospitality
Unified guest, location and corporate client data that drive brand loyalty, maximize owner returns, and streamline group event requests.
Deliver flawless, hyper-personalized guest experiences across your portfolio while maintaining a single source of truth for corporate accounts Build a data foundation that protects loyalty program integrity, satisfies hotel owners, and accelerates group and corporate sales.
Proven in Hospitality
For 20+ years, IMT has delivered enterprise identity resolution and master data management (MDM) solutions. We bring that expertise to the hospitality industry to connect fragmented data across property management, reservations and loyalty and event sales systems into a secure, unified platform.
By creating a definitive “Single View” of consumer guests, corporate guests, and suppliers, we empower you to maximize efficiency, insights and drive value.
Maximize Guest Lifetime Value & Loyalty
Build an authoritative “Golden Record” for every guest. Track preferences, stay history, and loyalty tier status seamlessly across properties. By eliminating duplicate profiles and fragmented point balances, you protect program profitability and recognize your elite members the second they check in.
Deliver Transparent, High-Yield Data to Hotel Owners
Hotel asset owners demand operational efficiency and maximum Return on Investment (ROI). Clean, multi-domain data enables accurate cross- property reporting, precise occupancy forecasting, and reduced IT overhead—giving owners the transparency and performance metrics they expect.
Win Lucrative Corporate and Group RFPs
Corporate travel buyers and event planners look for partners who truly understand their business. By unifying B2B accounts, parent company hierarchies, and historic group spend, your global sales teams can approach RFPs with data-driven pricing and personalized, winning proposals.
Learn how the Northern Alberta Institute of Technology (NAIT) partnered with IMT and Semarchy to implement a next-generation master data management (MDM) solution. Discover how they broke down legacy institutional silos to build a trusted, unified data foundation.
Who We Help
Our solutions bridge the gap between front-of-house guest experiences and back-of-house commercial strategy, driving alignment across every major stakeholder.
Global & Group Sales Teams
- Maximize Group Event Sales
- Track Account Revenue & Event Spend
- Streamline Sales Workflows
Brand & Loyalty Managers
- Protect Reward Integrity
- Streamline Multi-Brand Tiers
- Deliver Real-Time VIP Recognition
Hotel Owners & Asset Managers
- Gain Clear Portfolio Visibility
- Prove Brand Value With Data
- Deliver Aggregated Insights
Chief Information Officers (CIOs)
- Eliminate Legacy Silos
- Simplify Cloud Migrations
- Secure Cross-Property Identity
Chief Data Officers (CDOs):
- Supply Trustworthy Master Data
- Power Dynamic Pricing Models
- Deliver Trusted Analytics
Compliance & Privacy Officers:
- Centralize Guest Consent
- Honors “Right To Be Forgotten”
- Ensure Global Compliance
Our Solutions
MULTI-DOMAIN MASTER DATA MANAGEMENT
We deliver multi-domain data management in a single platform. Designed specifically for complex hospitality ecosystems, it goes beyond basic profile matching to map intricate relationships between individual guests, households, corporate travel accounts, and physical properties. It cleanses and enriches data at scale, giving you a trusted foundation for commercial analytics.
INTEGRATION & INTEROPERABILITY
We connect your solutions—including Property Management Systems (PMS), Central Reservation Systems (CRS), Sales CRMs, and Loyalty engines. Leveraging secure APIs and real-time synchronization, we ensure that guest and corporate insights move fluidly across your network.
Your Results
Guest Experience & Loyalty Integrity | Unified Guest and Loyalty Master Data
Challenges:
- Large volumes of duplicate or in complete accounts causing fragmented point balances and frustrating loyal guests.
- Inconsistent on-property experiences because dining, spa, and lodging systems operate in data silos.
- Loyalty fraud and account takeovers that drain program profitability and violate usage policies.
Solution:
- Automatically resolve and merge duplicate profiles upon ingestion using advanced identity matching.
- Equip front-desk and concierge staff with real-time access to accurate, unified guest preferences.
- Establish data governance guardrails that flag anomalous account behavior and secure member profiles.
Corporate Sales Performance | Comprehensive B2B Data Hub
Challenges:
- Corporate account data split across multiple regional sales CRMs, blinding teams to a client’s total portfolio spend.
- Mishandling corporate bookings due to inaccurate data regarding client prior utilization and performance.
- Complex corporate parent-subsidiary hierarchies that make it difficult to identify and negotiate with large global accounts.
Solution:
- Consolidate cross-property corporate and group transactions into a single, comprehensive account profile.
- Provide sales teams with reliable, aggregated historical data to build competitive, high-margin RFP responses.
- Map complex corporate relationships to identify hidden cross-selling opportunities across parent organizations.
Owner Relations & Operational Efficiency | Transparent, High-Fidelity Data Architecture
Challenges:
- Hotels spending time and resources reconciling and correcting data on site.
- Property performance analytics mismatch due to inconsistent data.
- Inaccurate understanding of booking trends and acquisition methods.
Solution:
- Reduce IT complexity and lower total cost of ownership (TCO) by replacing messy point-to- point integrations with a central hub.
- Deliver clean, reliable datasets to power business intelligence tools, ensuring transparent, accurate reporting for owners.
- Demonstrate clear loyalty program impact and direct-booking growth to prove brand value to ownership groups.
How We Help
Advisory Services
Our proven methodologies, paired with our expert staff and industry leading tools can help you take your data to the next level. Whether you need help streamlining processes, improving workflows, or managing privacy, we can help your entire organization work more efficiently.
Implementation Services
We provide a full range of implementation services, from helping you create a strategy/roadmap to full deployment and 24×7 support of your solution. And we live by our values: “we deliver — no excuses.”
Managed Services
We work the way you do, combining our proven best practices with the agility to adapt to your needs. Whether on-premise, Cloud, or hybrid, we offer the most comprehensive application management services in the industry.
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