Master data management (MDM) requires thinking differently about your information. It isn’t marketing’s client information or customer support’s customer database. It’s your organization’s client information—one authoritative client record, shared by everyone in the enterprise, managed by a business unit as the data steward.
Whether it’s your clients, patients, providers, facilities, organizations or any other master entity, a master data management solution ensures that the information is current, has integrity and is shared by everyone with one authoritative source. This builds confidence in your business units and facilitates real change in your organization.